WORLD PREMIERE: Lamborghini Urus — The Angriest SUV Ever Made?

Lamborghini has just unveiled its newest vehicle and second SUV, the Urus. According to the folks in Sant’Agata, the Lamborghini Urus is the “World’s First Super Sport Utility Vehicle”. Apparently, they’ve never heard of the BMW X6 M, Porsche Cayenne Turbo S or the Audi SQ7 TDI. Moving on, though, the new Lamborghini Urus may very well be the most impressive performance SUV ever and it’s quite possibly the angriest. I mean, just look at it.

For better or worse, the Urus is simply insane looking. Some like it, some absolutely loath it. Admittedly, it’s not the prettiest thing to ever come from Lamborghini. Or anyone, for that matter. But having said that, it looks mental, like a proper Lambo should, even if it is basically the upcoming Audi Q8 with some aggressive body work. Seriously, give it a closer look and you’ll notice a lot of Q8 in it, especially in profile. Still, it’s all angles and grilles and scoops and vents and anger. Which is good. We just wished it looked a bit…prettier.

Inside, the Urus is actually kind of cool. Again, it’s all very Audi Q8, especially the dual touchscreen setup with the Lamborghini-skinned Virtual Cockpit gauge cluster. But Lamborghini’s given it enough typical Lambo flare to make it seem more special. The hexagonal air vents, rocker handles for the drive modes and flip up start button are all Lamborghini-specific bits that look good and make it feel like a supercar. The door panels also look unique and the seats are cool. The only real disappointment we see in the cabin of the Urus is the steering wheel, which is clearly plucked from the Audi parts bin, just with a Raging Bull in the center of it.

The second row also ditches the bench seat, in favor of two buckets. This is more luxurious and executive, much like the back seats of a Bentley Bentayga. Between both rear seats is a large center console but is surprisingly lacking some tech. In the back of most modern luxury cars, including the Audi A8 and Q8 upon which the Urus is based, there’s usually some sort of touchscreen tablet in the armrest to control rear seat lighting, HVAC and entertainment. That seems absent, here.

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Despite the relative lack of rear seat tech, it still looks comfy and accommodating back there. Hopefully there are some big grab handles to hold onto, as rear passengers are likely going to need to hang on for dear life. The Lamborghini Urus is seriously, almost absurdly fast for an SUV and rear passengers might lose their lunch. I guess that’s all the entertainment they need.

Powering the Urus is a Lamborghini-tuned variant of Audi’s 4.0 liter twin-turbocharged V8. It’s the same motor you’ll find in the Porsche Panamera and soon-to-be Audi RS7. In Lamborghini-spec, it makes 650 hp and 626 lb-ft of torque. All of that power is sent through an eight-speed automatic gearbox, a traditional slushbox and not a dual-clutch like you’ll normally find in a Lambo. Power is sent to all four wheels, allowing the grip to make the most of the power.

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The Lamborghini Urus is said to accelerate from 0-62 mph in 3.6 seconds, which is astonishingly quick for an SUV. Plus, we’re hearing whispers that it could be quicker than that, as low as 3.2 seconds. If that’s the case, it could be the fastest SUV ever made.

Just as impressive as how fast it is, is how well it stops. With 17-inch rotors up front and 14-inch rotors out back, being squeezed by 10-piston calipers at the front and 6-pistons at the rear, the Lamborghini Urus has the largest brake package fitted to any production car in history. It also helps haul all of that weight down from its insane speeds quite quickly, as the Urus can stop from 62-0 mph in just 110 feet. Considering Corvettes stop at around that distance and the Urus weighs almost 5,000 lbs, that’s impressive.

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Now, there are a lot of SUVs that can go very fast in a straight line and stop well. What makes the Lamborghini Urus the angriest SUV ever is how aggressively it handles. From the few pre-production reviews we’ve read, the Urus is unbelievable. It handles with the precision of a supercar, rather than a super SUV. It packs astonishing agility with remarkable body control for an SUV and is seriously fun to drive. It can even do so off the road as well, as it has the capability of tearing sand and dirt roads apart. Not that any Urus will ever even sniff a dirt road, but it’s nice to know it can.

At the moment, the estimated price in the US is around $200,000. That’s a lot of money for an SUV but it’s also actually quite inexpensive for a Lamborghini. That means the Italians will sell a boatload of these, raking in tons of cash. That’s good for the brand, as it will bring in tons of R&D money so Lamborghini can make more insane supercars. While purists will hate that it exists and the sighted world will hate what it looks like, we like that the Lamborghini Urus exists. It isn’t pretty but it’s angry. Like a proper Raging Bull. And we like that.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.