WORLD PREMIERE: 2020 Audi S7 — Beauty Meets Brains

Audi S7

Alongside the debut of the all-new Audi S6, we get to see the worldwide debut of the all-new Audi S7. As the sleeker, sexier sibling to the S6, the S7 has always been a fan favorite among Audi enthusiasts. Just from a quick glance at its supermodel body style, it’s never been difficult to see why. However, with this new generation of Audi S7, its beauty meets brains.

It’s Still Got Style

On the outside, this new Audi S7 looks great. We were genuinely shocked when we saw the new second-gen Audi A7 and it ended up being better looking than the first-generation car it replaced. But this new Audi S7 takes it one step further.

Like all Audi ‘S’ cars, the S7 isn’t drastically different looking than the standard car on which it’s based. However, there’s enough extra aggression, enough extra sportiness to take an already great looking car and make it an absolute stunner.

Just like the A7 on which it’s based, the Audi S7 is sleek, sexy and athletic looking. Now, though, it features larger wheels, a lower ride height, more aggressive front air intakes, black trim, aluminum mirror caps and, of course, quad exhausts. All in, it looks angrier than the standard car and much more exciting.

The Inside Remains the Same

While there’s enough on the outside to differentiate the S7 from its more average A7 sibling, the same can’t be said of the interior. It’s still lovely, of course, and the red leather in these photos looks great. However, it’s not much different from the standard A7’s cabin.

That’s no bad thing, as it’s a wonderful interior, filled with rich materials, high-quality leather and boatloads of great technology. It looks nice, too, with a simple but elegant design and just enough flair to make it seem expensive. It also gets a leather upgrade from the regular A7. Having said that, it’s almost identical to that car’s.

Brains to Match the Beauty

The Audi S7 will surely turn heads wherever it goes, thanks to its effortlessly cool style. However, it doesn’t disappoint under the sheet metal, either. The Audi S7 is chock full of technology and it all starts up front.

Under the hood of the Audi S7 will lie either one of two engines. For the first time ever, the S7 will be available with two different powertrains, based on market. For European-market customers, the S7 will pack a 3.0 liter turbocharged V6 diesel engine. Don’t think that just because it’s a diesel that it’s old-school, though.

This new 3.0 TDI V6, which is also shared with the new Euro-market S6, has both a 48-volt mild-hybrid system and an electrically-powered compressor (EPC). The former allows the new TDI V6 to sport a battery-alternator starter (BAS), which is essentially an electric motor that can power the engine’s crankshaft on its own. So it can start the engine while warm and it can even power it entirely, letting the engine shut down during stretches of highway cruising speed. This is to allow the engine to shut off and save fuel but put enough power to the wheels so as to keep the car moving at speed, thus saving fuel.

The EPC is, in a nutshell, an electric turbocharger that can provide boost from 1,650 rpm, virtually eliminating turbo-lag. It can also be used to add power at highway speed, typically in high gear at low rpm, which makes for fewer transmission kick-downs when trying to pass at speed. That saves even more fuel. So while it’s a very pretty machine, it has some serious technology under its hood, making it as efficient as possible.

Efficient and Powerful

That aforementioned diesel engine isn’t just a high-tech brainiac. It’s got some proper brawn as well. Packing 349 hp and 516 lb-ft of torque. That’s enough to get the Audi S7 fro 0-60 mph in about 5.1 seconds. While that’s actually slower than the old twin-turbocharged V8-powered S7, it’s not too far off and does so with an engine that’s far more efficient.

If you’re looking for speed, though, come to the US market. Here, we won’t be getting the 3.0 TDI engine. Instead, we’ll be getting the same 2.9 liter twin-turbocharged V6 that powers the Audi RS5. So it will make 450 hp and 442 lb-ft of torque. While Audi hasn’t quoted any 0-60 mph times, we can expect it to be in the mid-four-second range. The gasoline model should be faster than the diesel one, thanks to its extra power, lighter weight and willingness to rev higher.

It’s an Athlete, Too

The last-generation Audi S7 was a bit of a straight-line bruiser. Sure, it was capable in a corner or two but it never felt particularly enthused about doing anything of the sort. Its steering was vague and overly light and its entire chassis felt more biased toward comfort, rather than performance.

This new car, though, seems to lean a bit more the other way. So the Audi S7 gets a lower, adaptive air suspension than the standard car, along with a new variable-ratio steering rack. So rather than have the variable steering be speed-dependent, as it was in the past, the steering ratio changes as the driver applies more lock. In essence, the more you turn the steering wheel, the sharper it gets.

We Can’t Wait

We’re very excited about this new Audi S7, especially considering we live in the US and will be getting the more powerful version. Not only does it look great but it has a lovely interior, gobs of power and enough handling dynamics to hang with sportier cars. Bring it on.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.