Will the Tesla Model 3 threaten the Audi A4?

Tesla’s newest electric car, the Model 3, is said to be unveiled this coming Thursday and it’s said to compete with the Audi A4 when it finally debuts. The Model 3 will be smaller than the Model S and be placed in the A4’s segment, along with the BMW 3 Series, Cadillac ATS and Jaguar XE. It should also be priced very competitively, at around $35,000 before government incentives which could bring its price down to around $30,000, possibly even less depending on certain states’ incentives.


That makes the Model 3 a very attractive buy for people buying in the Audi A4’s segment, especially considering that its supposed to have a range of around 200 miles, making it perfectly viable for everyday use. Tesla hasn’t released specific power or performance figures, but it should be somewhat competitive in the segment. But the real question isn’t whether or not it will be competitive, but will it be good enough?

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2016 Audi A4

The brand-new Audi A4 is a very good car and downright dangerous in its¬†segment. It also weighs in at just 3,400 lbs, making it one of the lightest cars in its segment. The Tesla Model S, despite being made almost entirely from aluminum, checks in at around 4,600 lbs, far more than its 3,800 lb Audi A6 rival. By those standards, it’s likely that the Model 3 could be significantly heavier than the Audi A4. That could very well mean that it is slower, handles worse and rides worse than the A4.

We obviously can’t assume what the Tesla Model 3 will or will not be like, as it won’t be debuting until Thursday. We do know that the Model 3 will be highly competitive in the segment and that it will be a serious competitor and one that will pack a ton of technology, something the Audi A4 seems to be very proud of, itself. The whole “Intelligence is the new Rock and Roll” campaign is Audi’s way of cementing the A4 into technological superiority. The Model 3 could challenge the A4 for the technology crown and maybe even steal it because of its electric powertrain.

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We’ll find out more on the Model 3 in a couple of days and then we’ll be able to properly judge how it will stack up against the A4 on paper.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.