We’re all quite aware of the current diesel issues that are enveloping the entire Volkswagen Group. Not only has Volkswagen been thrown into the fire over cheating on its diesel emissions, but both Audi and Porsche are guilty by association as well. It turns out that many of the Audi TDI models had such cheating software installed on them as well and this is hurting the Audi brand image. A brand that was just becoming a world leader, in terms of luxury and performance, is now being looked at as a bunch of lairs and cheats by many customers.
The problem with that thinking is that Audi hasn’t just been using diesels to promote fuel efficiency, as the brand has several e-tron models currently in its lineup and has many future e-tron models as well. Audi’s line of e-tron electric and hybrid vehicles is growing dramatically and is looking very promising. But will it be enough to override all of the negativity surrounding the four-ringed brand due to the diesel scandal?
I think it should. The TDI issue was one that is likely not Audi’s fault. The violating engines used in Audi products were supplied by Volkswagen, so it’s possible that both Audi and Porsche had little, if anything, to do with it. Plus, Audi is doing some incredible work in alternative fuel and electric vehicles.
Audi’s has numerous e-tron models currently in the works, with a couple even on sale now, like the A3 e-tron Sportback and the Q7 e-tron. There will also be the R8 e-tron and the simply spectacular Q6 e-tron Quattro. Audi also has some g-tron products in the works that use natural gas instead of gasoline to charge the batteries and power the electric motor.
Once all of these future e-tron and g-tron vehicles are in production, it will be hard to ignore the fact that Audi is one of the current leaders in the world of alternative fuel, diesel scandal or not. Once Audi’s lineup or e-tron and g-tron vehicles is full, it will have one of the larger lineups of alternative fuel vehicles on the market. If that isn’t enough to change peoples’ minds, I’m not sure what is.