Car companies are businesses first and foremost. This is something many enthusiasts must understand and I feel it’s something that most enthusiasts fail to understand. Don’t get me wrong, I’m guilty of it myself. We often complain that automakers tune out their enthusiast following, failing to make the cars we want or bring them to our markets (especially in the US). But we must realize that a business case must be made for each car in each market with each option. It’s not as if car companies can just snap their fingers and make a car in a certain market in a certain way. So when we first heard that the Audi A5 Sportback would be coming to America, we were elated. But then we asked, “How long?”
It’s often the case that automakers will listen to the word of enthusiasts and sell a car in North America that they’ve been asking for but then it sells poorly and must be pulled out of that market. The Audi RS6 is a car that comes to mind, as well as the RS4 and basically every Avant.
Sometimes, a car company will test the waters with a car, like this new second-generation Audi A5 Sportback. With the success of the BMW 4 Series Gran Coupe, Audi has reason to believe that the A5 Sportback can sell well here in the ‘States. However, nothing is guaranteed and the American consumer market is a weird one to gauge. We don’t like weird niche cars and body styles we aren’t used to. We like our SUVs, pickup trucks and sedans. Wagons and hatchbacks aren’t our thing.
So how long will the Audi A5 Sportback last in America? Will it be here for a couple of years and then phase out due to lack of popularity? Will Audi give it one solid model year to gauge the market and make a determination? Or will it eventually get a second-generation, thanks to relatively high demand? We’re not sure but we’re hoping for the latter.
There’a actually some room for excitement for Audi A5 Sportback fans. Apparently, a shift in philosophy among American buyers is starting to cause a lot of customers to buy cars like the Sportbacks and Gran Coupes of the world. Customers are starting to want sporty driving positions and looks along with the added practicality of a sedan, cars just like the A5 Sportback. Cars like this might even start taking over coupe sales, as customers can get the same feel and look of a coupe just with the added practicality of four doors.
Not everyone is on board with this yet, though, and it will take some time for America enthusiasts to get used to this idea. If it can happen in the next couple of years, though, it could save the A5 Sportback and bring it back here for another generation. It all depends on whether this model sells enough. Will it?