VIDEO: We Talk to Audi e-tron Sportback Product Manager Matt Mostafaei

At the 2019 LA Auto Show, Audi showed off its latest electric car — the e-tron Sportback. Essentially, it’s just a sportier looking version of the standard e-tron SUV but it does look a bit different and has a few extra miles of range (although the standard e-tron’s will be updated to match). While in LA, though, we were able to talk to the product manger of the Audi e-tron Sportback, Matthew Mostafaei, about the brand’s latest EV.


We’ve known Matthew Mostafaei for a few years now and few people are as knowledgeable in e-tron products than he is. So it’s great to catch up with his and here first-hand what the Audi e-tron Sportback is all about.


The obvious difference between the Sportback and the standard e-tron is its design. The Audi e-tron Sportback features a more aggressively raked roofline, which ultimately makes it looks sportier. Audi’s design boss, Marc Lichte, crudely put it: “We took the bottom part of the E-tron, cut the roofline and add the A7 roof. Very simple.” While it probably was that simple, the results actually make a bigger difference than that. The Sportback looks quite a bit more interesting than the standard car.


But, as Mostafaei points out, there are some differences in the battery range, thanks to new thermal management updates and Audi simply using more of the battery. Also, the different shape of the Audi e-tron Sportback makes it slightly more aerodynamic, helping its range even further.


There are some features on this specific car that we won’t see in North America. The Audi e-tron Sportback seen at the LA Auto Show was a European-market car, so it has contrasting body trim colors and virtual side mirrors. Both of those won’t make it to the US market, unfortunately, Still, it’s cool to get a good look at the brand’s second all-electric SUV up close and hear first-hand about it.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.