VIDEO: The Audi 100 Coupe is One of the Coolest Cars that Almost Never Happened

We just recently saw JayEmm show off the Audi 80 Variant, a funky little three-door wagon made by Volkswagen and Audi in the 1960s. The whole point of it was just to use up some of what Audi had left, after Volkswagen had acquired the entire Auto Union, so that VW could use the factory to make Beetles. However, the head of Audi at the time knew both the company and his position would eventually be dissolved. So he had his team develop a new car in secret — the Audi 100 Coupe.


Once his superiors found out about the 100 Coupe, it was already in the full-scale clay model stage and they actually ended up really liking it. So the project was green-lit and the Audi 100 Coupe and Sedan were made.

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Audi 100 Coupé S

When you look at the Audi 100 Coupe today, it’s a stunning looking car. JayEmm is right in saying that it looks a bit like a Mustang. There’s certainly some ’60s American pony car to its design and that’s a very good thing. The fastback styling transforms what is a relatively unexciting car underneath and turns it into something desirable.


That’s not to say that the Audi 100 Coupe is bad to drive. In fact, it seems lovely. Its little 1.8 liter four-cylinder engine makes just over 100 horsepower and is paired with a four-speed manual gearbox. While it only powers its front wheels, the car is so light and has such little power that it still feels playful and fun.

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The first Audi Coupé of the post-war era: The Audi 100 Coupé S had its market launch in 1970.


Check out this video and learn about one of the rarer cars to ever come from Audi, one of the more interesting and one of the more beautiful. The Audi 100 Coupe might be difficult to actually own, as examples are hard to find and parts are even harder still, but it might actually be a classic worth looking into.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.