VIDEO: Learn About the Audi A6 e-tron Exterior Design and Tech

Now that the Audi A6 e-tron is finally here, we get to learn about the exterior design in more detail. The photos show off how good looking it is but there’s actually quite a bit of tech and clever design hidden in the details. In this new video, with Audi’s Head of Exterior Design Philipp Römers, we get to learn of its new design and technology.


For starters, what look like front air intakes that flank the Singleframe “grille” are actually housings for LED light elements. With those light elements there, Audi was able to fit ultra-slim headlights, which are the thinnest of any current Audi product. Its front turn signals can also project the turn signal image onto the ground, at the corner of the car, providing an even better indication of the car’s turn to other motorists.

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Those headlights go a step further and, using the three rows of individual LEDs, can have configurable daytime running lights. So the driver can customize the daytime running light design to their liking.


In the flanks of the car, two LED projectors on either side can project light images onto the ground below and even text, in the language of the driver’s choosing. The projections are designed to further communicate with pedestrians, to increase safety.


Of course, it wouldn’t be a stylish Audi without fancy rear OLED taillights. The Audi A6 e-tron has a large light bar, with countless light elements, and tons of 3D geometry in the lighting. Which allows it to create stunning shapes and designs in its light bar, giving the car a ton of presence.

While the Audi A6 e-tron isn’t as stunning as the e-tron GT, it’s a great looking car whose exterior design is packed full of clever details and impressive technology. We don’t know how much of this design is going to make it to production but, so far, Audi has a pretty good track record of making its e-tron Concepts as close to production-ready as possible. About 90 percent of the e-tron GT concept’s design made it to the production car and we’re hoping such is the case with the A6 e-tron, as well.

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CategoriesA6 e-tron Video
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.