VIDEO: Lamborghini Urus — Inspired Design

It seems that every day that we inch closer to the launch of the upcoming Lamborghini Urus, the Italians tease us with a new video about it. It’s full steam ahead for the Urus Hype Train, that’s for sure. But we’re happy about it, as we’re just as excited as anyone else for the upcoming Urus. It will be the brand’s first SUV since the LM002 and it will definitely be the best SUV to come from Lamborghini. In this new video, we get to hear from Mitja Borkert, the Head of Design for the Lamborghini Urus, who talks about the design of the car and where they drew their inspiration for the car.

The first thing Borkert talks about is that the proportions of a Lamborghini need to be extreme. And he’s right. Every Lamborghini ever made has had proportions that shock the world. Admittedly, they’ve gotten more and more extreme as the years have gone by but they’ve always pushed the boundaries. According to Borkert, he and his team drew inspiration from two cars: the Lamborghini Countach and the LM002.

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At first, I thought Borkert had lost his mind. If you’ve ever seen the LM002, you’d know why it’s nicknamed the “Rambo Lambo”. It’s incredibly square and boxy and features wheel arches that could house monster truck tires. It’s massive and brutish in a way that no Lamborghini has ever been, before or since. So it’s a bit odd to think the Urus drew inspiration from the LM002, considering we’ve seen the basic shape of the Urus and there isn’t a boxy part on its body. However, the more we look at it, especially in Borkert’s sketches, we can see that the flare fenders and bulging hood do actually sort of seem familial to the LM002.

Lamborghini Countach

The Countach bit we get. All of the angles and sharp edges of the Lamborghini Urus are right from the Countach’s design book. It also features a short front overhang with a pointy nose and many jagged edges. In fact, the Urus sort of looks like what you’d get if you made an SUV from a Countach.

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We can’t wait to see the Urus in person and we’re even more eager to drive it (please, Lamborghini?). Though, we won’t get to see what it officially looks like until December 4.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.