VIDEO: Check Out the Killer Audi S1 Hoonitron Up Close

Ken Block and Audi just revealed their new collaboration, an all-electric rally car inspired by the iconic Audi Sport Quattro S1 — the Audi S1 Hoonitron. In this new video from Ken Block, you get to take an up close look at the Hoonitron, hear from the designers, and see how it was made.


It’s a stunning thing, the Audi S1 Hoonitron. While it’s certainly it’s own thing, and isn’t a retro-design, it certainly borrows inspiration from the original Sport Quattro S1 that tackled Pikes Peak. The Hoonitron takes that design and reinterprets it for the modern, electric age. Honestly, Marc Lichte and his team did an incredible job. The Hoonitron looks like it belongs on a proper rally stage and doesn’t just look like an electric concept car. It looks fun to drive, even standing still.

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What’s even more impressive is that Audi developed this car — from the very first sketch on paper, to the final product you see in this video — in just four weeks. Typically, it takes years for such a thing to happen. However, with an enormous staff, no real legal restrictions to work with, and the need to only make one, Audi was able to get it done.


There’s no word on powertrain or performance just yet. All that’s known is the fact that the Audi S1 Hoonitron is all-wheel drive, with an electric motor at each axle. I initially imagined that it would pack the same powertrain as the Audi RS e-tron GT, as the brand wouldn’t have had the time to develop a new powertrain in just four weeks. However, that might not be enough for Ken Block.

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Block is going to use the Audi S1 Hoonitron to make an all-electric Elektrikhana video, similar to his Gymkhana videos. Howeverr, despite being all-electric, the driving should be every bit as insane, if not faster. It won’t have the manic engine sound of Block’s previous cars but it’ll be better for the environment, which is admittedly more important.


Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.