VIDEO: Carwow drives the Audi Q8

The Audi Q8 has been designed to be the brand’s new SUV flagship, the car that sits above all other Audi SUVs, in terms of technology, luxury and performance. Audi claims that the Q8 is significantly more luxurious, sportier and more engaging that its little brother, the Audi Q7. But is it all that Audi is claiming it to be? Carwow found out.

After driving it in the Atacama Desert in Chile, Carwow’s Mat Watson actually seems quite impressed with it. He even seems to have liked the styling, which is surprising, given how many enthusiasts jumped all over it when it was first revealed. Like it or not, though, Watson rightly points out that its massive size, muscular haunches and sharp lines will make it stand out from the crows.

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Inside, the Audi A8 is incredibly luxurious, with the absolute latest technology the brand has. Its design is very similar to that of the Audi A8, only bigger and wider. So it gets Audi’s latest Virtual Cockpit digital instrument panel, as well as its new touchscreen MMI system. It looks quite good but we’re worried about how easy to use the touchscreen will be while driving.

One of the big talking points about the Q8 is its sportiness. However, at least according to Watson, it’s not all that much sportier than the Q7. Its suspension is sportier and its steering is a bit sharper but it isn’t drastically more fun to drive. Having said that, it is very comfortable and luxurious.

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If you want that luxury, tech and style, though, you’re going to have to pay. The Audi Q8 is not cheap but it is more interesting and exciting than the Q7. So if you’re the kind of customer that wants something sporty and stylish, but still practical, and you have a fat wallet, the Audi Q8 could very well be the right choice for you.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.