VIDEO: Carfection drives the Audi e-tron

The Audi e-tron is an incredibly important car for the brand. It’s Audi’s first-ever all-electric car and it’s going to set the tone for the brand moving forward into the electrified future. We know it has impressive specs and technology and we know that it’s an important car for Audi. But is it an enjoyable car to drive, is it something that Audi fans can get excited about? Carfection finds out in this latest video.

Carfection has a history for making films about exciting and passionate cars. So it doesn’t test a ton of electric cars because, well, not many of them are exciting or passionate. So the crew went to Abu Dhabi to test the new Audi e-tron to see if it’s exciting enough.

Unfortunately for Audi and its e-tron it doesn’t seem to be. It’s not a very exciting or thrilling car to drive. It’s capable, sure, with its decent straight line performance and surprising agility, especially given its hefty curb weight. We’ve actually heard from other journalists who’ve driven it that it’s far sharper than most SUVs of its size. However, it doesn’t do any of that with much enthusiasm.

Also, it feels a bit familiar. The exterior looks good but it just looks like an Audi SUV. Its interior is the same way, as it’s very nice but very familiar. The only real standout about its styling, either inside or out, is its side mirror/camera technology. It’s a cool feature, as it replaces traditional side mirrors with cameras but it has its faults, such as interior glare on the screens for them.

Still, we can’t help but feel as if the nondescript nature of the Audi e-tron is intentional. Audi isn’t trying to rewrite the book with the e-tron. In fact, it’s doing just the opposite. It’s trying to make an SUV that its customers are familiar with, one they can easily replace their Q5 or Q7 with and not skip a beat, but one that’s fully electric. The Audi e-tron SUV seems to be a car that’s been made to attract traditional customers to electric cars more easily by offering them something that looks and feels familiar. If that was the design brief, which we’re sure it was, then Audi nailed it.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.