VIDEO: Audi SQ5 vs Mercedes-AMG GLC43 Coupe

The new Audi SQ5 is an interesting car. On paper, it should be an absolute riot and one of the best cars in the four-ringed lineup. However, it ends up actually being a bit cold and lifeless. It’s incredibly impressive, performance and capability-wise, but it just isn’t the driver’s SUV many enthusiasts hoped it’d be. So how does it stack up against a more emotional competitor?

In this new video from TFLC, the Audi SQ5 takes on the Mercedes-AMG GLC43 Coupe, the baby AMG. This is the Coupe variant but there is a standard version that is mechanically identical.

Mercedes-AMG GLC43 — Standard Variant, Not Coupe

Both cars are powered by 3.0 liter turbocharged V6 engines. Though, the Audi SQ5 makes 354 hp and 369 lb-ft of torque and the Mercedes-AMG GLC43 makes 362 hp and 384 lb-ft of torque. That extra power shows, as the AMG is quicker to 60 mph, doing the deed in 4.3 seconds, compared to the SQ5’s 4.7 seconds.

But performance isn’t really the focal point of this comparison. In this video, TFLC compares how they drive and how the look, both inside and out to see which is the better buy.

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In terms of how they look, how their interiors are and how much space they have, it’s a bit of a mixed bag. The Audi is a bit more bland on the outside, but it has very trick lights and some interesting body lines. The AMG is a bit smoother, slicker and sexier but it lacks some of the fancy lighting and interesting touches of the Audi.

On the inside, the Audi has nice the nicer cabin, both according to TFLC’s Roman Mica and us. It’s just a bit slicker, with better tech and a more modern design. The AMG is pretty and luxurious but it’s a bit too glitzy and its tech and ergonomics are lacking, compared to the Audi. While the SQ5 also has more back seat space, even with a panoramic sunroof, this AMG is the Coupe model and the regular model has similar back seat space to the SQ5.

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Where the AMG starts to pull ahead is in its excitement. The AMG GLC43 has a better engine noise, doesn’t pump artificial exhaust noise into the cabin and actually has real exhaust pipes. It’s also sportier and more engaging to drive. Compare that to the Audi SQ5’s artificial engine noise being pumped into the cabin, a more muted exhaust, fake exhaust pipes and sort of bland handling and the AMG starts to seem a bit more attractive.

So Mica calls this a bit of a draw. The AMG is more exciting and a bit prettier but the Audi SQ5 comes with much better tech, a nicer interior and is a bit cheaper. So he claims that it really comes down to whether or not you’re an Audi or AMG person.

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Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.