VIDEO: Audi e-tron Sportback Concept teased ahead of Shanghai

Recently, Audi announced that it would be developing three new electric vehicles in the coming years. This is a plan to combat the recent efforts by BMW, Mercedes-Benz and even parent company Volkswagen in the field of electric cars. Audi only has one plug-in hybrid on sale in the US at the moment, the A3 e-tron Sportback and it’s not the best of cars. So Audi’s push to develop three more is an important step for the brand. At this year’s Shanghai Auto Show, we will get to see the upcoming Audi e-tron Sportback Concept, which will become one of the three EVs Audi will be developing in the future. But before Shanghai, Audi has teased the e-tron Sportback with¬†this new video and some photos.

In the video, we see the OLED taillights in stunning fashion, as they pulse and flicker in ways that look incredible, though not likely street legal. This is more just Audi showing off what OLED technology can do. It’s still cool, though. We only see the rear end of the car in the video, but there is an OLED light bar the spans the entire width of the rear, much like that of a Porsche 911 Carrera 4S. Even the Audi “Four Rings” logo lights up red to match the taillights.

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Despite only being able to see the rear end in the video, we do get a pretty good look at the concept in these new photos. In the photos, we can see Audi’s new Head of Design, Marc Lichte, unveiling the e-tron Sportback Concept and, while we can’t see the entire final product, we do get to see quite a bit of it through concept drawings and renders. Judging by the renders and the headlight we see in the photo with Lichte lifting up the car’s cover, the final product seems to be very close to the render and sketches.

We have no word yet on what the e-tron Sportback Concept will be like or what sort of powertrain it will use. It could have a plug-in hybrid powertrain or possibly be entirely electric. We’re not sure one way or the other. However, we do know that this will be one of the three cars Audi is planning on developing in the coming years to take on its rivals from BMW and Mercedes-Benz. The others will be the Audi Q8 and likely a plug-in hybrid sports car to take on the BMW i8.

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Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.