For decades, the Mercedes-Benz S-Class has been the go-to luxury car in the segment. Cars like the Mercedes S-Class are incredibly expensive, so when someone is spending that sort of money, they want to make sure they’re getting the right car. So they go with the safe choice and get the big Merc. But what if they want to get a little outside of the box and buy something possibly a bit more interesting. Well, that person might want the new Audi A8.
To be honest, if someone wanted an S-Class-alternative, they almost always bough the BMW 7 Series. The Bimmer has pretty much crushed the A8, in terms of sales, for decades. However, this new A8 might flip the script on the luxury car segment, as it’s seriously interesting. Is it interesting enough, though? That’s what Carbuyer UK attempts to find out in this new video review.
All-new for 2018, the Audi A8 is a radical departure from the car it replaces. It looks quite a bit different from the outgoing A8, despite looking very much like every other modern Audi. Though, that’s not a bad thing, as it looks good, with sharp lines and modern styling. It certainly looks more modern than the S-Class, which looks like old-school luxury, and the 7 Series, which is sort of frumpy looking. The massive grille and sharp LED headlights make it look aggressive, which can’t be said of its competitors from Germany.
It’s inside that really matters in this segment, though. Once inside the Audi A8, you’ll soon realize that it’s a very different animal than the S-Class. With two touchscreens controlling both the HVAC system and new MMI system, along with the stunning Virtual Cockpit, the cabin of the A8 is packed with tech and it has no problem showing it off, whereas the S-Class sort of wants to hide its tech. The A8 also might have the best touchscreen system in the business, with its physical and audible clicks that confirm touches, along with the high effort to press. That makes it far easier to accurately use a touchscreen while driving.
When it comes to driving, things are much the same. It’s certainly luxury car, without the same sort of sharp driving dynamics that you’ll find in a Jaguar XJ, which is a smart move on Audi’s part. The A8 is a luxury car so it should drive like one. Though, it doesn’t feel as superbly luxurious as the S-Class. It doesn’t feel as special, according to Carbuyer. However, I think it’s good that way. The S-Class feels like old-school luxury and the Audi A8 is a high-tech, modern-feeling alternative to that.