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Audi achieves best April sales in company history

Audi reported April 2014 sales of 15,653 vehicles, which stands as the brand’s 40th consecutive month of record monthly sales and second-best month ever. Audi sales year-to-date increased 7.5% to 50,881 vehicles sold.

“The launch of the all-new A3 Sedan gives Audi an even broader product portfolio and the opportunity to reach more luxury buyers in the premium compact segment,” said Mark Del Rosso, Executive Vice President & Chief Operating Officer, Audi of America. “In its first month of retail sales, the Audi A3 was a top seller in April, with over 2,000 vehicles sold.”

Luxury sedan sales remained strong as the Audi A6 increased 11.9% to 2,132 vehicles sold for the month, while year-to-date demand for the A6 increased 20.5% to 7,568 vehicles sold. Sales of the Audi A7 rose 26.5% in April to 816 vehicles sold, while demand for the A7 increased 7.1% to 2,922 vehicles sold YTD.

April results were bolstered by sales of Audi luxury SUVs, with the Audi Q7 luxury crossover posting a 23.6% gain in April on 1,462 units delivered for the month and year-to-date sales increased 35.9% to a total of 5,551 vehicles. Year-to-date sales for the Audi Q5 crossover increased 5.5% YOY.

April 2014 was the 9th consecutive record month for Audi Certified pre-owned vehicles sales with an increase of 13.7%, to a total of 3,702 CPO vehicles sold in the most-recent month, and a year-to-date increase of 13.8%.

Highlights:
– Sales mix for Audi S performance variants finished the month at 15.3% for the S4 sedan; 34.3% for the S5/ RS 5; 4.5% for the S6; 27% for the S7 / RS 7; 9.5% for the S8; 37% for the TTS and TTS Roadster, and 8.6% for the SQ5 crossover.
– Sales of Audi A6 increased to 11.9% compared to April 2013; YTD sales grew 20.5% compared to previous period.
– Sales of Audi A7 increased 26.5% compared to April 2013; YTD sales grew 7.1% compared to previous period.
– Sales of the Audi Q5 increased 1.6% compared to April 2013; YTD sales grew 5.5% compared to previous period.
– Sales of the Audi Q7 increased 23.6% compared to April 2013; YTD sales grew 35.9% compared to previous period.
– April sales mix for Audi TDI models: Audi A6 TDI at 14.2% on 303 vehicles sold; Audi A7 TDI at 11% on 90 vehicles; A8 TDI at 11.7% on 52 vehicles; Audi Q5 TDI at 16.2% on 532 vehicles, and for the Audi Q7 TDI at 28% on 410 vehicles; with an overall mix of 17% on 1,387 total TDI sales for April.
– Audi Certified pre-owned sales increased 13.7% to 3,702 vehicles in April; YTD CPO sales rose 13.8% to 14,016 vehicles sold.
– The all-new 2015 Audi A3 sedan models officially went on sale April 3 with 2,159 vehicles sold in its first month of retail sales.
– Audi holds the longest running monthly record sales streak in the premium car market according to a completive sales report from MotorIntelligence.com.

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ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

AUDI US SNAPSHOT –YTD–
Model Line April ’14 Actual April ’13 Actual Yr/Yr % change April ’14 YTD Actual April ’13 YTD Actual Yr/Yr % change
A3  2,159  55  3825.5%  3,022  798  278.7%
A4  3,167  3,143  0.8%  10,911  11,648  -6.3%
A5  1,579  1.809  -12.7%  5,070  5,810  -12.7%
A6  2,132  1,905  11.9%  7,568  6,280  20.5%
A7     816  645  26.5%  2,922  2,728  7.1%
A8     443  467  -5.1%  1,617  1,929  -16.2%
allroad     349  468  -25.4%  1,292  1,758  -26.5%
Audi Q5  3,293  3,241  1.6%  12,067  11,437  5.5%
Audi Q7  1,462  1,183  23.6%  5,551  4,084  35.9%
R8       80  71  12.7%  305  238  28.2%
TT     173  170  1.8%  556  633  -12.2%
Total Audi Sales 15,653  13,157  19.0%  50,881  47,343  7.5%
Total CPO Sales  3,702  3,257  13.7%  14,016  12,311  13.8%

NOTES:
– 2013 A4 includes A4 sedan and S4 sedan, but does not include Audi allroad.
– 2013 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet models.
– 2013 A6 includes Audi A6 sedan and S6 sedan.
– 2013 A7 includes A7 sedan, S7 and RS 7 sedan.
– 2013 A8 includes Audi A8 sedan, A8 L sedan and S8 sedan models.
– TT includes Audi TT, TTS, TT RS coupe; TT and TTS roadster models.
– R8 includes Audi R8 coupe and R8 Spyder models.