Right now, journalists are in the stunningly beautiful Abu Dhabi driving the all-new Audi e-tron SUV. Unfortunately, we aren’t there but we can check out what some of the other journalists that are there are saying. Top Gear is one of the first to put their review up, so let’s see what they have to say.
The first thing they noticed is that it’s a car. That sounds silly but in this day of electric cars trying to act like Jetsons-mobiles, the Audi e-tron is surprisingly normal feeling. It looks like a normal Audi SUV, the interior is like a normal Audi SUV and its tech is identical to what’s in the Audi Q8, A7, A7 and A8. So it feels very much like a normal Audi. Just a much quieter one.
But we already knew that, as we’ve seen it in person and spent some time inside of it already. What we haven’t done is drive it. So what’s it like to drive?
According to Top Gear, it’s surprisingly normal feeling. It maybe isolates the driver from the feel of driving, through the steering, suspension and brakes, but it seems as if that was Audi’s intention all along. Audi seems to have wanted the e-tron SUV to drive like a normal car and not feel like something from the future. The idea is to get traditional car buyers to feel comfortable switching to electric. So all of the clever electric tech works under the skin, behind the scenes.
The one thing that Top Gear makes a point to mention is how quiet and refined it is. It’s not as fast as dynamic as the Jaguar I-Pace nor as fast as the Tesla Model X but it’s more comfortable and refined than both. It’s remarkably quiet, to the point that a normal gasoline-powered Audi Q7 — a very refined car in its own right — felt harsh and coarse. It’s also more comfortable and refined than its competition. Plus, it packs more range, faster charging and better cooling than both the Jag and the Tesla.
So the Audi e-tron seems to be exactly what Audi wanted its first electric SUV to be. It’s a comfortable, refined and easy-to-drive SUV that just so happens to be electric. So it’s going to be the perfect SUV to bring in traditional SUV customers, as the driving experience is basically the same, only quieter.