Tesla recently got itself into a bit of pickle, as it took on more than 400,000 preorders for its upcoming Model 3 and it doesn’t have the means to manufacture anywhere near all of those cars within its deadline. In fact, Tesla hasn’t produced 400,000 cars in total since its inception.Tesla is a very small manufacturer, so it doesn’t have the resources to produce the necessary volume every year. At least not just yet.
So to help work on boosting the brand’s production, Tesla hired the former Vice President of Vehicle Production at Audi, Peter Hochholdinger. At Audi, Hochholdinger was in charge of the A4, A5 and Q5 vehicles, some of Audi’s biggest sellers, and was overseeing over 400,000 vehicles per year. Right up Tesla’s alley. So Hochholdinger should be able to make some serious improvements to Tesla’s manufacturing capabilities. He brings a lot of experience learned from Audi, a brand that pumps out over 1 million cars a year.
In the statement Tesla put out, “Tesla is excited to have Peter join the team,”. Hochholdinger will be in charge of the production of the Model S and Model X, as well as working on increasing the Model 3 production capabilities. “Peter will be responsible for continuing to increase and improve Model S and Model X production, as well as help build a scalable, cost-effective and quality manufacturing program specifically designed for Model 3.”
Hochholdinger will replace Greg Reichow, Telsa’s former Vice President of Production, who has taken a leave of absence and will be tasked with getting Tesla to produce 500,000 per year by the end of 2018.