marc lichte

July 27, 2021

Audi Design Boss Marc Lichte Talks the Future of Audi Design

Audi’s head of design is having a helluva year. The Audi e-tron GT — and its performance variant, the RS e-tron GT — made its..

July 2, 2021

VIDEO: Audi Celebrates 50 Years of the “Vorsprung durch Technik” Motto

It’s crazy to think that Audi’s “Vorsprung durch Technik” motto, which translates to “Progress Through Technology” in English, actually dates back fifty years. Especially when..

July 2, 2021

Audi Design Boss Marc Lichte Teases Three Upcoming e-tron Concept Cars

In a new video on Audi design boss Marc Lichte’s LinkedIn page, three new Audi e-tron concept cars were teased and hinted about. These three..

March 2, 2021

VIDEO: Watch Audi Design Boss Discuss the Audi e-tron GT

The Audi e-tron GT is the brand’s latest performance car, in addition to being its latest electric car, and it’s been receiving high praise from..

January 21, 2021

Audi Design Boss Marc Lichte Talks About the Audi e-tron GT

Audi’s current design boss Marc Lichte is quickly becoming one of the better designers for the brand in recent memory. Several cars that Lichte has..

December 12, 2019

Future Audi interiors will have no buttons and Augmented Reality

As someone who still very much prefers physical buttons and knobs in car interiors, I wasn’t very enthusiastic to learn about Audi’s switch to dual..

December 10, 2019

Audi Design Boss Marc Lichte claims 23-inch wheels are big enough

Wheels are getting absolutely massive as the years go buy, especially among performance cars and SUVs. Higher levels of performance, along with more and more..

March 26, 2019

Audi Design Boss Marc Lichte talks to Forbes about the future of design

Audi is crushing the designs of its new e-tron models. While other brands are either going too funky with their EV designs (BMW i3) and..

January 16, 2017

Top Gear interviews Marc Lichte, Audi’s Design Boss

When Marc Lichte first became the head of design for Audi, replacing the brilliant Walter de Silva, many Audi fans were worried about the future..

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