Lamborghini is stepping into relatively unknown territory soon, with the upcoming Urus SUV. While not the brand’s first attempt at an SUV, it is its first attempt at a real SUV. I say that because Lamborghini’s first SUV, the LM002, was a bit of a mess. It seemed as if it was engineered during a weekend bender, watching football and drinking grappa. Sure, it had a wild V12 up front and boxy enough looks to make Rambo a bit embarrassed about the state of his trousers. But it wasn’t actually a very good car, nor did it sell with any sort of success. This new Lamborghini Urus is the brand’s first real attempt at making and selling an SUV.
Based on the same MLB-Evo II platform as the Audi Q7 and Bentley Bentayga, the Urus will actually be built on platform meant to accommodate an SUV. And that really shows in the cabin. Some new spy photos have emerged, thanks to a spying Instagram user, showing the Lamborghini Urus’ cabin, completely uncovered by camouflage. And it looks really quite good, unlike the ’80s S&M fantasy that was the cabin of the LM002.
Inside the Lamborghini Urus, we find many familiar Audi bits but they’re given enough Lamborghini flare to make it stand out. While the Urus does borrow heavily from the Volkswagen Group, this doesn’t look or seem like a badge-engineered copycat. The steering wheel, while clearly the same shape as that of an Audi Q7’s, seems more heavily bolstered and features Lamborghini’s signature slotted aluminum paddle shifters. Though the wiper and signal stalks are pulled straight from the Audi parts bin.
Ahead of the steering wheel sits a version of Audi’s brilliant Virtual Cockpit, just with Lamborghini graphics. The infotainment screen is located above the console-mounted gear selector (more on that in a bit) and will likely feature the same tech as the Audi A8.
Firstly, there are hexagons everywhere, as per usual. Every vent, every piece of trim, the speaker grilles, the cupholders and even the door pulls seem to be hexagonal. That does make it feel uniquely Lamborghini, which is a good thing. Now on to that odd gear selector. It’s mounted on the console, sticking out toward the driver, but we’re not really quite sure how it works. It looks sort of like the same gear lever you’d find in an Audi Q7 except that it doesn’t seem to have a logical way to move and the gear selections are displayed horizontally across the bottom of it. Odd. Though, Lamborghinis are supposed to have odd interior quirks, so we’re glad the Italians added some madness to the perfectly logical Germans’ platform.
Flanking the gear lever are two different switch levers that both look like the throttle lever on the USS Enterprise. The one left of the gear selector are the ANIMA controls, which change the characteristics of the car from Strada (street), to Corsa (Race), to Neve (Snow) and others. I can’t really tell what the one on the right is but it looks cool.
All in all, the cabin of the new Lamborghini Urus looks really quite good. It’s nowhere near as extravagant as the Huracan’s or Aventador’s interior but it packs a bit more flair than the luxurious but staid Audi Q7’s. We can’t wait to see it in person.