Small premium cars are currently on the rise, in both popularity and luxury. With the demand for small, efficient cars in major cities, thanks to ever-stricter growing emissions regulations, car companies are starting to make very premium feeling small cars. MINI is currently leading the charge, as its new models are based on BMW’s new UKL architecture and feature equipment and luxury levels far beyond what they’re price points suggest. So the Audi A1 needs to feel more premium and upscale than it currently does to compete.
The upcoming Audi A1 was just caught testing in the snow, wearing heavy camouflage, and already seems promising. Based on VW Group’s new MQB architecture, which also underpins the VW Golf and Audi A3, the new A1 will be a bit bigger, more spacious and more luxurious than the current model. It looks it as well, as it looks a bit longer and a bit wider than before.
It also has the sort of sharp and aggressive lines that most MQB models wear. It almost has a sort of MkVII VW Golf look to it, which is actually a good thing as the new Golf is far more premium looking than its price suggests. The front end, though, has Audi’s new corporate face, with a massively wide Singleframe grille and sharp, angular headlights. Overall, it seems to looks quite nice, but we’ll see when it finally hits the market.
As far as engines go, the upcoming Audi A1 will likely carry the typical suite of small Audi engines. So the 1.0 liter turbocharged three-cylinder, 1.4 liter turbo-four and 2.0 liter turbo-four for the petrol engines. The typical suite of small diesel engines will also be available. An Audi S1 will likely make its debut with a 2.0 liter turbocharged engine and there’s even a possibility of an Audi RS1, which could pack a variant of the 2.5 liter turbo-five.