Should the Audi e-tron worry about the Jaguar I-Pace?

Soon, the upcoming Audi e-tron SUV will hit the market. It will be the first ever all-electric Audi production vehicle and a massively important car for the brand. Despite the fact that us enthusiasts aren’t too hot on electric cars, Audi needs to prove that it can be successful in the field of electric mobility, especially after its little diesel-gate snafu. Whether we like it or not, electric cars are the way of the future. So the Audi e-tron needs to be good.

Fortunately for Audi, it’s shaping up to be very good and is showing a lot of promise. Unfortunately, the same can be said about some of its competitors’ cars. One of which is the new Jaguar I-Pace. So should Audi and its e-tron SUV be worried about the new Jag?

What is the Jaguar I-Pace, you might ask? Well, it’s the famed British brand’s first attempt at an EV of its own. It’s also an electric SUV, much like the e-tron. In fact, its specs look oddly similar to those of the Audi e-tron.


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The I-Pace gets two electric motors, one at each axle, that are powered by a 90 kWh battery in its belly. All of that combines to give the Jaguar I-Pace 394 hp and 516 lb-ft of torque. Those are a bit less than the 496 hp and 590 lb-ft of torque Audi e-tron but the Jag is said to get from 0-60 mph in 4.5 seconds, which is identical with the e-tron’s claimed time. It will also have a range of 298 miles, on the WLTP cycle, which is a bit more than Audi’s claimed 248 miles.

But, to be honest, that’s to be expected. Both are premium electric SUVs at a similar price point, so similar specs aren’t unusual. What are really going to separate these two cars are two things; styling and how they drive. A few journalistic publications have just recently tested the new I-Pace and they seem to have very nice things to say about both.

In its Dynamic Mode, it seems fun and surprisingly enjoyable to drive. It’s also very fast, with its 0-60 mph time is up there with some of the fastest sports cars on the market. That electric torque also means that its power is also just a flex of your right foot away. To be fair, the same can likely be said about the Audi e-tron but we now know that the I-Pace is fun to drive, so the e-tron is going to need to be too.

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It also looks damn good, the I-Pace. Immediately, it looks like something futuristic and electric but it’s also immediately recognizable as a Jaguar. When BMW debuted the i3 a few years back, it went for the futuristic look hard and was met with seriously mixed results because it went too far into the future with its design. The Jaguar I-Pace is how it’s done properly. Admittedly, we think the Audi e-tron will look quite good but it might go the other way and not look futuristic enough. This Jag is going to be tough to beat, both inside and out.

The Audi e-tron is going to be an interesting and exciting car for the four-ringed brand. But its newest competitor has seriously come to play. So, to answer our original question, yes the Jaguar I-Pace should have Audi worried.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.