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Sergio Marchionne says revived Alfa Romeo will rival Audi and BMW

FCA chairman Sergio Marchionne has announced that resurrected Alfa Romeo marque will compete head to head with Audi and BMW. His plan is to inject $6 billion in the troubled Italian marque which he wants to turn into a premium marque and launch three all-new models until 2017 while an additional five cars will arrive by 2018.

The first of the bunch will be the Giulia mid-size sedan which is going to be unveiled tomorrow and will tackle the Audi A6 and BMW 5-Series. After that, Alfa Romeo is going to introduce a Q5-rivaling mid-size SUV and then a flagship sedan to go after the mighty A8 and 7-Series. These three vehicles are going to ride on a newly developed rear-wheel drive platform developed by Maserati and are going to be manufactured at FCA’s Cassino factory located near Rome, Italy

It is believed the Audi RS6 will have a new competitor in the form of a range-topping Alfa Romeo Giulia set to use a high-powered V6 twin-turbocharged gasoline engine developing as much as 510 bhp, according to suppliers who say that it will be an adaptation of the Ferrari-developed unit used by Maserati in the Ghibli and Quattroporte sedans.

We will see if Audi has any reasons of concern tomorrow then the Giulia will be unveiled.

Adrian Padeanu

Long-time fan of the fabled Four Rings.