Of the entire Audi A3 model lineup, the Cabriolet is likely the lease popular. It’s not that it’s a bad car it’s just expensive for what it is and it doesn’t sell very well. Which is why, according to this new report from Car and Driver, Audi is actually going to be killing it off at the end of its 2019 model year.
The biggest reason for this is the lack of demand. That lack of demand is likely because it’s too expensive to begin with but also because its sales are being cannibalized by other drop-top Audis. For $38,900, you just get in the door of an A3 Cab and you only get a 2.0 liter turbo-four, 222 hp and front-wheel drive. By the time you add Quattro all-wheel drive and features you’d expect in an Audi, you’re in the mid-$40,000 range.
For just a few thousand dollars more, you can get an Audi TT Roadster, which has just a touch more power but is significantly quicker, better looking and sportier to drive. It’s less practical, sure, but who buys a small convertible for its practicality? So, as far as small convertibles go, it makes no sense to buy the Audi A3 Cabriolet over the TT Roadster.
For just a bit more still, you can get into an Audi A5 Cabriolet, which comes Quattro as-standard, has more power than both, is nicer to drive, fits more people and has more standard equipment. So it’s no wonder why the A3 Cabriolet is going the way of the Dodo.
Plus, Audi needs to trim its lineup as much as possible. The future is going to require large investments into electric mobility and superfluous, low-volume models are just not going to make the budget anymore. So cars like the Audi A3 Cabriolet are going to have to go. Don’t expect that to be the end, though. We may see a few more models dropped from the lineup soon, some of which we’ll miss more than the A3 Cab.