Being one of the largest automotive dealership brands on the East Coast of the United States, it’s always big news here when Ray Catena opens a new dealership. Ray Catena made its name in Lexus, becoming one of the largest Lexus sellers in the entire US. The brand recently opened an Audi dealership in Freehold, NJ just five months ago and it has already become one of the most successful Audi dealerships in the state of New Jersey. Well, it seems as if Ray Catena is about to expand itself even further into the Four-Ringed brand.
Route 37 is a highway that runs through much of the ever so popular Jersey Shore. You’ve probably heard of the MTV series, “The Jersey Shore” which unfortunately was based in Toms River and Seaside Heights, NJ. The show was terrible, featuring idiotic caricatures of the stereotypical New Jersey “Guido”. However, despite how atrocious the series was, it brought an incredible amount of attention and tourism to already popular tourist towns. The road that connects the two towns, and many others, is Rt. 37, where Ray Catena Audi of Toms River is located. So this new dealership brings quite a bit of attention to the Audi brand and gets butts in cars.
There are several other premium brand dealerships on Rt. 37 already, such as Cadillac and Volkswagen, but Audi is the most premium of them now and Ray Catena is the biggest name of all of them. This new Dealership should bring quite a bit of attention to the brand and steal some customers away from some of the others. Audi is a company that’s been trying to become ore mainstream and compete with brands like Mercedes-Benz and BMW for the top luxury car title. Having another Audi dealership under one of the biggest dealer names on the East Coast and in one of the more popular tourist sections on the East Coast should help both the Audi and Ray Catena brands. If you live in the area, it’s worth taking a look a the new showroom which is filled with some incredible Audi models.