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Plug-in hybrid market considered geographically inconsistent

A report published by Research Capsule says the plug-in hybrid market is at the moment geographically inconsistent. It was only a few days ago when we heard Audi CEO Rupert Stadler saying the A3 e-tron is the “perfect vehicle for every day driving” and now a report says plug-in hybrids won’t reach global mainstream in the following ten years in most developed markets while the current bar of success is very low.

According to Research Capsule’s estimations, only five countries will sell more than 10,00 plug-in hybrid vehicles by the end of the year. In the upcoming five years, only one of them will surpass the ten percent of all vehicles sales.

Norway is the top country as far as sales of such vehicles are concerned while deliveries in the Netherlands have been booming lately. At the other end of the spectrum, Sweden is not so keen on buying plug-in hybrids.

Research Capsule went on to specify that although sales are promising and the market is sketch, the customer basis is sketchy and that mass volume sales are still years off.

The Audi A3 e-tron is one of the most successful cars in this segment, registering more than 3,500 deliveries this year. Sales should grow to 17,411 cars according to HIS Automotive estimates which take into consideration U.S. and China availability starting the second half of next year.

via Report Linker

Adrian Padeanu

Long-time fan of the fabled Four Rings.