Audi Sport Boss, Stephan Winkelmann, recently spoke on the future of the Audi Sport brand and its direction moving forward. We learned that Audi Sport will not be developing any sort of hybrid models any time soon, as Winkelmann doesn’t feel the technology is there to make hybrid cars light enough for performance duty and that the small fuel economy benefit isn’t worth the extra weight and cost. Instead, Audi Sport will be developing more RS models, including more SUVs.
Unfortunately, one model that will be killed off is the Audi Sport Quattro Concept that debuted back in 2013. It was a great looking concept and made us yearn for the days of the original Audi Sport Quattro and Coupe Quattro that followed it. It would bring back a proper all-wheel drive performance hatchback to the Audi lineup. Though, sadly, Winkelmann doesn’t see it happening. “It’s a nice dream,” he said, “but I think we have so much in front of us that the most important thing is to get the lineup where we need it. I think there is the opportunity for a very limited car, but this is not my top priority at the moment.”
But don’t fret, as there’s a real possibility that the next-generation Audi RS6 Avant could make it to the North American market. Apparently, according to an insider at Audi of America, it’s being seriously looked at to see if the numbers make any sense for a limited-edition run. It seems that the success of the Audi Allroad in America has given Audi brass hope for an RS6 Avant to succeed on this side of the Atlantic. This would be incredible news and, if true, I’ll take back everything bad I’ve ever said about the Allroad.
Winkelmann also shot down the idea of a Drift Mode, which we’re seeing more and more in the industry as of late. This is music to our ears, as Drift Mode seems like a silly button to attract wannabe driving enthusiasts who don’t actually know how to properly drive. You know the kind, the ones wearing Monster hats with “illest” stickers on them, drinking energy drinks bigger than their face, wearing Guy Fieri sunglasses and talking about how they’re “drifters”. I bet one of them switched from front-wheel drive to twin-turbo…
“No drift mode. Not in the R8, not in the RS 3, not in the RS6, not in the RS4,” said Audi Sport development boss Stephan Reil to Motoring. “I do not see the reason for them. We do not see the sense in sitting there burning the back tires. It’s not fast.”
Reil went on to say that there’s already a button to drift in Audi RS models, it’s called traction control. Turn that off and learn how to drift a car like a proper driver. “You wanted the full control by pushing that button,” he said. “You got it.”