The current A7 is a product of the ever growing demand for four-door luxury coupes, which was reinvented with the first-gen Mercedes-Benz CLS Class. After that, both Audi and BMW followed suit, with the A7 and 6 Series Gran Coupe. While the Audi A7 has a sort of hatchback trunk lid, as well as some of BMW’s Gran Coupe models, which gives it that unique design, customers are looking for something a bit more traditional in the rear to go along with the striking good looks.
According to Car and Driver, the upcoming A7 successor will lose the signature rear end for something that’s lower, longer and wider. The idea is that customers would rather have something a bit more traditional and luxurious looking than a rear hatch that actually makes the A7 far more practical than it looks. Audi is also looking to bring the A7 a bit more upmarket and separate it from its sister car, the A6, a bit more. Basically, Audi wants to bring the A7 out of the C Segment and into the D Segment.
This is a bit of a shame, as the A7’s unique hatchback looks are what separated it from the rest of its competitors, like the CLS Class and the 6 Series Gran Coupe. While it might not have been as popular as the CLS or as pretty as the 6 Series GC, the A7 was a unique car with a unique shape and that’s something that’s largely missing in today’s cookie-cutter generation of car design, something Audi is already very guilty of. The A7 shouldn’t look more like a traditional sedan, it should stand out as something different immediately, otherwise just buy an A6 or A8.
But customers drive the market and, ultimately, carmaker’s decisions as well. Audi, as well as all automakers, is a slave to its customers and must create cars that they will buy. No word on powertrain options, but assume them to be Audi’s usual suite of new engines, like the new uprated 252 hp 2.0 liter turbocharged four-cylinder, the upcoming turbocharged V6 will likely make it to S7 duty and the RS7 could possibly continue using the 4.0 liter TFSI engine or the upcoming twin-turbocharged 3.0 liter V6, which uses a small electric turbocharger, that’s being used in the upcoming RS4. Either way, the upcoming A7 replacement will be loaded with Audi’s latest tech, like the Virtual Cockpit.
The A7’s replacement will most definitely be an excellent car, one filled with technology, power, performance and luxury. And it should be a good looking car as well. But I just hope that Audi manages to keep its signature design at least somewhat in tact. Otherwise, just buy an A6.