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New, Smaller Ducati Multistrada to Debut at EICMA?

Rumors posit that Ducati intends to expand its Multistrada family of sport adventure bikes. Now, new spy photos from Moto.it appear to add credence to said rumors. The images depict a Multistrada, clad in typical form-distorting body coverings, with some significant modifications, as opposed to the current model. For starters, the bike in the photos makes use of a dual sided swing-arm, whereas the available version is equipped with the much more aesthetically appealing single sided structure.
Rumors suggest that the new model will move a bit down market, and will be a bit more accessible by utilizing a smaller displacement powerplant. The photos appear to validate these suspicions, as they show that the mule vehicle is adorning equipment from the brand’s 939 Hypermotard.
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The firm’s leadership has already assured buyers and collectors that production of Ducati vehicles will be limited to preserve the brand’s prestige, its reputation as the Ferrari of motorcycles. Still, with the Multistrada 1200 starting at nearly $18,000.00USD, there exists an opportunity to offer a more affordable version to the market, and after diesel-gate such an opportunity is unlikely to be passed upon. This model is unlikely to be very successful in the States, where bigger bikes dominate the premium market, but speaking in the context of the international market, such an offering seems rather prudent. Competitor BMW Motorrad, for example, offers a diverse off-road capable lineup, from the 650cc-1200cc class.
We needn’t suffer in anticipation for long though with the rumors also asserting that EICMA will be the launching pad for this new variant. Set to take place in November, the show is often chosen by manufacturers as the point of public reveal, due to the show’s significance and concomitant stature.
CategoriesDucati