Mercedes preparing rivals for Audi A4 and A6 Allroad

Mercedes-Benz is analyzing the prospects of coming out with rivals for the Audi A4 and A6 Allroad. Speaking to Australian magazine Motoring, Matthias Luhrs who is a vice president of sales at the Daimler-owned marque said they are investigating of adding more niche models, especially for the C-Class and E-Class models which could gain more rugged wagon versions in the same vein as Audi’s allroad-badged models.

Mercedes-Benz E-Class Estate
Mercedes-Benz E-Class Estate

He went on to specify that the popularity of crossover-inspired wagons depends on the market, adding that these niche models are slow sellers in Germany, northern Europe and in the Americas. On the other hand, rugged wagons are popular in Italy and southern Europe, but they still haven’t made up their mind whether these markets are big enough to justify the development costs of rugged C-Class and E-Class wagons which would compete directly with the Audi A4 and A6 Allroad. Matthias Luhrs ruled out the possibility of coming out with a rugged sedan similar to Volvo’s new S60 Cross Country.

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As far as Audi is concerned, a successor for today’s A4 allroad will probably be introduced towards the end of next year while the next generation A6 allroad won’t see the light of production day sooner than 2017.

via Motoring

Adrian Padeanu

Long-time fan of the fabled Four Rings.