BMW is currently the world’s number one selling luxury car brand and has been for quite some time. It’s a title that Audi is desperately trying to take away from its Bavarian competitor. But before it can take the top spot on the sales charts, it must first take second place back from Mercedes-Benz.
Audi was previously the second selling luxury brand in the world, but was just eclipsed by the folks in Stuttgart. Mercedes-Benz sold 1.19 million vehicles between January and August, which is 10,880 cars more than Audi. While that’s not that many, considering the entire world market and the time span in which it was done, but it’s enough to put Audi behind yet again. This must be frustrating for Audi, but it should remain calm as things will likely turn upward for the four-ringed brand.
The reason why Mercedes-Benz got such a big sales boost was the launch of the new C Class. With its baby-S Class looks and gorgeous interior, the brand new C Class is a favorite in the segment. Only the BMW 3 Series sells more cars in its class. Audi’s A4 sales, its best selling car, have been dwindling as it ages, especially considering the much more modern offerings from BMW, Mercedes, Cadillac and Jaguar. The A4 is clearly the oldest car in its class and customers are getting tired of it. So it’s easy to see why Benz took the top spot. However, Audi might be retain the lead quite soon.
The all-new B9 Audi A4 will be launching this Autumn in Europe and early 2016 in the US. The new Audi Q7 will be also launching soon as well, with European orders already being placed. These being two of Audi’s to best-selling cars, Audi should see a dramatic spike in sales. Especially when you consider the new technology that will be featured in both. I reckon the Virtual Cockpit creates a quarter of Audi’s A4 sales on its own, as it’s one of the more intriguing car options on the market. Audi has also launched the new TT, which has only started to sell in the ‘States recently. So with these new vehicles and their new technologies, Audi has a very good chance at taking back its number two spot. And, depending on how good the A4 actually turns out to be, maybe even the number one spot.