The Audi A4 has gotten a new competitor recently, in the Jaguar XE. In recent comparison tests from other publications, the Jaguar XE beat out all of its competition, including the BMW 3 Series. So the upcoming B9 Audi A4 will need to be stellar to beat the new Brit. Especially considering how well the Jaguar XE will be priced.
The upcoming Jaguar XE, slated to go on sale later this year, will have a starting price of $35,895, or $1,000 less than the 2016 Audi A4, for the base model Jaguar XE 25t model. This will get you a 2.0 liter turbocharged four-cylinder, part of Jaguar’s new Ingenium engine family. This makes the Jaguar XE 25t cheaper than all of its competitors, such as the BMW 328i, Cadillac ATS 2.0t and Audi A4. No word on power or efficiency just yet, but expect it to be competitive.
Jaguar will also offer an XE 35t, which uses the familiar supercharged V6, making 340 horsepower, costing $42,695. That undercuts the BMW 340i ($45,800), the Audi S4 ($49,200) and the Mercedes-Benz C450 ($51,725) while delivering similar performance, if not better. The Jaguar XE poses a serious threat to the usual gang of Germans that rule the segment.
While the Audi A4 will bring extremely high build quality, top-notch electronics and smooth, predictable handling, the Jaguar XE will bring stunning looks and exciting dynamics to the table. Audi’s have always been sensible choices, being solid, comfortable and dynamic enough. But this new Jag will bring a sense of desirability that Audi, or any of the other competitors, might not be able to match. If I were Audi, the Jaguar XE would be the car that scared me most.