The Audi A4 has always been in a constant battle with the BMW 3 Series. The 3 Series has been the A4’s target since its inception and is still the target. These two cars have been at each other’s throats for years, even as new competitors have been released. It’s doubtful that Audi cares much about the Lexus IS, it’s the BMW 3 Series that it’s worried about. However, there may just be a new player in the game to make everybody nervous, including the Audi A4.
The Jaguar XE.
The Jaguar XE has been going up against the BMW 3 Series lately, in some tests. In each of these tests, the Jag comes out on top by just a bit. While the Jaguar is a very good and has dethroned the 3 Series, according to many, I think it’s more in line to compete with the Audi A4. Let me explain.
Audi’s styling is both a blessing and a curse for Audi. Almost all Audi’s look the same these days and, while they’re very good looking, Audi seems to be designing itself into a bit of a corner. Jaguar is having the same issue. All of Jaguar’s cars look absolutely spectacular, however, they’re all starting to blend and it’s going to put Jag in bad position in the future. So both the XE and B9 Audi A4 are good looking, but safe looking, sports sedans that proudly where the family design.
Then it comes to performance. Both cars feature good, competitive engines, but neither of them are class leading. Unfortunately for both, BMW and Mercedes have been putting out engines that pull as strongly and smoothly as jet turbines. While Audi’s 2.0 TFSI is a damn fine engine, it might not be as smooth, powerful or refined as the 2.0 liter from BMW. Same goes for Jag, damn fine engine, but not up to snuff with its Bavarian competitors.
Where the Jag and Audi really pair up is in personality. Both are a bit quirkier and different than their stoic German competition. BMW and Mercedes seem very tight-int and serious these days, making cars that perform to such perfection that they’re almost boring. Audi, with it’s ultra high-tech interiors and fancy technology and Jaguar with its seductive looks and rowdy British attitude just might excite a bit more than the others. They’re also both the outliers. No one expects them to be the best. They’re the underdogs.
BMW has reigned king in the segment, with the 3 Series holding the crown in terms of both reviews and sales. However, that crown is becoming more and more vulnerable as time goes on and the competition is getting even better. With the upcoming B9 A4 gunning for it harder than ever, the Jaguar XE might be the biggest threat standing in Audi’s way.