It’s American Football season, starting in a couple of weeks. For those of you who don’t follow the NFL, towards the end of the season and just before the playoffs, analysts always ask which team is getting hot at the right time. Getting hot at the right time implies that a team starts clicking, all of the players and coaches get into sync with each other and playing their best ball, right before the playoffs when it’s most necessary. It doesn’t necessarily matter how well the team has played before the playoffs, as long as they get in and get hot at the right moment. It’s how certain teams with only decent records make it to the playoffs, go to the Superbowl and win (2011 – 2012 NY Giants, 2012 – 2013 Baltimore Ravens).
At the moment, Audi is working on several new cars and all of them seem to be significantly better than what Audi has been putting to these past few years. It seems as if Audi is finally hitting its stride just as its opponents seem the weakest. The new Audi Q7, TT, R8 and the upcoming B9 Audi A4 are all significantly better than their predecessors and have been getting rave reviews. The last time enthusiasts were this excited about Audi as a brand was when the original R8 was debuting. But now, Audi is making cars that will compete with the top spots in each of their respective segments, but the crazy part is that there’s a good chance they win those top spots.
The Audi Q7 has been praised for its on-road performance, adequate off-road performance, excellent driving dynamics and for having one of the best cabins on the market. The R8 has most people drooling for its dynamite performance and jaw-dropping looks. The TT is finally the sports car it was meant to be and the new A4 is finally good enough to take the BMW 3 Series head on and possibly win. It truly seems as if Audi is hitting its stride at the perfect time.
While competition is as stiff as ever, it’s also as vulnerable as ever. The BMW 3 Series, once the unchallenged segment king, looks weaker than it ever has, the Mercedes-Benz GLE Class is having a bit of an identity crisis, and both the BMW Z4 and Mercedes-Benz SLK are selling worse than they ever have. The time is now for Audi’s A4, Q7 and TT, respectively, to strike and take the lead over its German rivals. There are other competitors from Cadillac, Jaguar and Lexus as well, but with Audi’s multitude of fantastic models on their way, it seems the time is now for Audi to take the lead.
Audi’s of the past few years have been criticized for being vague, numb and even a bit boring. Audi has always produced cars built to superb quality standards and with excellent looks, but its cars have lacked a bit of fun lately. That seems to be changing, as the reviews of the new aforementioned Audis have been fantastic. So while many of Audi’s cars from years passed have been losing more games than Audi would like, the Ingolstadt-based team seems to be getting hot right before the playoffs. If Audi makes the right plays, it just might make it to the Superbowl and compete for a trophy.