Audi is an interesting brand in that it’s one of the very most popular makes of luxury cars on the planet, yet few enthusiasts and customers know as much about it as they do its rivals, BMW and Mercedes-Benz. Despite that, Audi actually has a surprisingly rich, albeit relatively short, history and is a fascinating brand. So Top Gear decided to create a bit of a crash-course for on four-ringed brand for beginners.
In this new article from TG, we take a look at the history of the Audi brand, among other things. I single out its history because, despite being one of the most recognizable car brands today, its history isn’t very well-known.
Audi was actually one of the four groups that created the Auto Union company back in 1932. So it’s quite old, older than most automotive companies. However, it’s not as old as its main German rivals, both of which are over 100 years old now. Also, Mercedes-Benz sort of invented the automobile, so its history is a bit more well known.
This introduction to the Audi brand doesn’t just talk about its history. You learn where its manufacturing plants are, which models it makes and sells, its successes and its failures, its motorsport history and its innovations. If you’re an Audi owner and interested i the brand, this is an excellent way to familiarize yourself with it quite quickly.
While the brand currently makes mostly premium crossovers and family cars, Audi really is a fascinating brand that’s done so many incredible things in the automotive world. From motorsport to production cars to developing a flipping lunar rover, Audi has made a fine history for itself and it’s one worth reading about.
After reading this, you’ll be considered the Audi expert among your friends and be able to learn them a thing or two about the car company you’re all passionate about.
[Source: Top Gear]