For decades, if you wanted a proper luxury car, you bought from one of three brands; Mercedes-Benz, BMW or Audi. Now, though, there are more choices than ever before and, what should worry the Germans, is the fact that many of them are excellent. One such car that should worry Audi, and more specifically the Audi A6, is the all-new Genesis G80.
The Genesis G80 is the newest luxury car from the South Korean upstart and, at least on paper, it looks seriously impressive. Not only does it look great, have a lovely looking interior and an impressive suite of standard kit but it comes in at a price that will steal customers away from the established German brands.
With a starting price of $47,700, the G80 undercuts the entry-level Audi A6 by about $7,000. But it’s not just the price differential that will matter, it’s the sub-$50,000 starting price. Customers will see the “4” at the beginning of the Genesis’ starting price and will instantly feel more at ease than at the Audi dealership, where the A6 starts at the higher end of $50,000.
Making matters worse for the Audi A6 is that the Genesis G80 comes with a bigger, more powerful engine to start. While the A6 makes do with a 2.0 liter turbocharged four-cylinder, making 248 horsepower and 273 lb-ft of torque, the entry-level G80 gets a 2.5 liter turbo-four with 300 hp and 311 lb-ft. If you want to step up to the bigger engine, the G80 offers a 3.5 liter twin-turbocharged V6 with 375 horsepower and 391 lb-ft. Compare that to the Audi A6’s 3.0 liter turbocharged V6 with 335 horsepower and 369 lb-ft. So the G80 offers more power for less.
To make the Genesis G80 more of a standout among enthusiasts is the fact that it’s rear-wheel drive as-standard. Of course, the Audi A6’s standard Quattro all-wheel drive is excellent but car enthusiasts love the availability of rear-wheel drive.
In terms of design and interior quality, we can’t really comment until we get to see, and hopefully drive, the G80 in the flesh. However, the G80 is a very unique looking sedan and one that’s going to attract a lot of new customers. The A6 is a great looking car, too, and honestly probably the better looking car, but Audi’s design language is familiar and even a bit tired by now. The Genesis G80 looks fresh and new and comes from a brand filled with promise. It’s easy to see why customers will really like the way it looks.
That’s especially true for the inside, which looks fabulous inside. There’s a lovely flowing door panel design, leather on everything, extensive wood trim, metallic buttons and switches and rich ambient lighting throughout. The interior of the Audi A6 is great, too, but it lacks the flash and excitement of the new G80’s.
We’re not automatically declaring the Genesis G80 better than the Audi A6 just yet. However, there’s promise there that could very well make it more attractive to customers than the A6.