Dirk Arnold has been appointed Head of Communications at AUDI AG effective July 1. The 52-year-old succeeds to Toni Melfi, who is taking on a different activity within AUDI AG.
Dirk Arnold is returning to Audi in Ingolstadt after approximately 16 years. He previously worked for the brand with Four Rings from 1992 until 2002, in his last position as Head of Marketing Germany. He then moved to BMW, where he held various responsible positions in product and corporate communications from 2007 onwards. Among other things, Arnold was Vice President Corporate Communications of the Americas for the BMW Group from 2011 until 2014. Most recently, he was Head of Product Management BMW i and e-Mobility.
Arnold’s predecessor, Toni Melfi, was Head of Audi Communications since 2007. Following his training as a journalist, he worked for organizations including the daily newspaper Südkurier, the car magazine auto motor und sport, the business magazine WirtschaftsWoche and the companies DaimlerChrysler and MTU Friedrichshafen.