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February Sales Figures

As could be expected with the state of the economy, car sales are in a continued decline, especially compared to sales figures in February 2008. Audi’s announcement today stated that February U.S. new sales were down a painful 24.4% over the same period last year. The silver lining in this is that Audi still expects to show gains on shares of the luxury car market by the end of 2009, keeping in line with it’s consistent growth with the U.S. over the last 14 consecutive years. 

While Audi did post a significant decline in sales for the past month, they’re still actually doing better than many of their rivals in the U.S. market with BMW Group(BMW, MINI, Rolls Royce) showing a sharp 34.7% decline while Lexus and Mercedes posted 35.8% and 23.5%  declines, respectively. Some of Audi’s buffering from more depressing sales losses likely stems from Audi’s lower production and sales numbers when compared to it’s competitors who current hold  a larger market share in the U.S.

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While the news is grim, Audi was pleased to announce the steady growth in sales of the A5 line-up as the A5 sold 494 units in February 2009, a 28.6% increase over the same period last year. 

Another positive sign for Audi amid the faltering U.S. car market was consistent sales for their Certified Pre-Owned program. Certainly good news, especially with Audi’s continued monthly growth in its share of the U.S. luxury car market.

 

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