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Executive claims Audi e-tron SUV will be first of its kind

Last year, Audi debuted a concept for its e-tron Quattro SUV, which will be an entirely electric SUV with a range of over 300 miles. It will also have a 0-60 mph time of under five seconds, making it fast as well. However, we don’t have any real specs on the car, only claims from Audi. One especially bold claim is that the Audi e-tron Quattro SUV will be the “the first real premium manufacturer doing a premium electric SUV.”

The quote came from Audi executive Dietmar Voggenreiter, seemingly forgetting about the Tesla Model X. The California-based electric SUV has been on the market for over two years now and offers a range of over 200 pure electric miles. It also packs quite a lot of luxury into its odd shape, making it a premium electric SUV. It seems as if Audi forgot about the Model X.

It’s possible that Audi doesn’t consider Tesla a “real premium manufacturer”? Or maybe Audi just sort of forgot that it does indeed compete with Tesla and was thinking more of BMW and Mercedes-Benz. Either way, Voggenreiter is technically already wrong, as the Model X is the first premium all-electric SUV. Whether or not the upcoming Audi e-tron SUV is better than the Model X when it comes out is irrelevant to this claim as it still won’t be the first. If he meant to say “best” instead of “first”, that’s a different story. But he didn’t.

Also, Audi must not keep up with automotive news as much as they should because the Jaguar I-Pace is likely to debut at the same time, if not earlier, than the e-tron Quattro SUV.

Voggenreiter also touched on charging points, saying “It’s not our job to invest in charging points. We are pushing and organizing this, though, and working with partners on it,”. This is a common theme among the Germans, as BMW and Mercedes-Benz are also working with third-party companies to help develop a charging infrastructure.

We’re excited to see what becomes of the Audi e-tron Quattro SUV, as it should be a very impressive SUV and one that can help push Audi in the right direction, electric-wise. However, the Ingolstadt-based brand needs to learn a bit more about its competition.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.