Electrification could help keep the Audi R8 alive, says Audi Sport Boss

It’s not a secret that the Audi R8, as we know it, will soon cease to exist. Not only is the R8 a naturally-aspirated, gas-guzzling supercar in a time when efficiency is paramount but it just doesn’t sell. So Audi is looking to move away from the R8, at least in its current form. However, that doesn’t mean it won’t end up coming back or continuing on, it just means that it will have to change quite dramatically to do so.

When speaking with Car Buzz, Audi Sport Boss Oliver Hoffman, who seems to be a quote-mill these days, shed some newfound optimism about the R8’s future. “I don’t think we will develop a successor of the current model [R8] with just a fully naturally aspirated engine or with a normal combustion engine,” Hoffmann told Car Buzz. If you read that carefully, he doesn’t claim that an R8 successor won’t exist but that it won’t have a naturally-aspirated engine. Instead, it’s likely to have some sort of electrification.

Audi PB18 e-tron
Audi PB18 e-tron — Potentially a vision into the future of the Audi R8

“We will have electrification for the R8 in the future, but which kind of electrification, there is no decision yet. We are working on the concept, we are in contact with our board, but there is no decision yet regarding the concept of the next R8,” Hoffmann said.

That’s quite clear. The Audi R8 will live on, even if it ends up going by a different name, but it will exist as some sort of electrified supercar. Whether that means it will be a plug-in hybrid supercar, similar to the Ferrari SF90 Stradale, or a fully-electric supercar, like the Audi PB18 e-tron Concept, is yet to be seen. However, there will be some sort of supercar in the future of Audi Sport. So, spiritually, the Audi R8 will live one and electrification is what will save it.

[Source: Car Buzz]
CategoriesAudi Sport R8
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.