A while back, we reported that Audi was not selling its two Italian acquisitions, Lamborghini and Ducati, in the midst of the Volkswagen Group’s diesel scandal. After VW’s so-called dieselgate, the company was in a bad way and was forced to spend hundreds of millions of dollars in fines to various governing bodies. So there were rumors that VW would start selling off some of its smaller companies and lower-profit companies like Ducati and Lamborghini were the ones rumored to be on the chopping block.
However, Audi CEO Rupert Stadler recently made the bold claim that neither company is for sale and will be part of a bright future with Audi. Despite Volkswagen’s issues, both Ducati and Lamborghini are owned by Audi AG and it’s the brand with the four-rings that makes the decision on the fate of those two Italian favorites. Volkswagen could still chop the two companies, but it doesn’t seem likely, considering how definitive Stadler seemed about their staying.
“Ducati is not for sale.” said Stadler. “[Ducati and Lamborghini] belong to Audi and, together with us, have an excellent future,” said Stadler.
This should come as a sigh of relief for many fans of the Ingolstadt-based brand. Both Ducati and Lamborghini add quite a bit of value to the Audi brand. Audi shares engines and platforms with Lamborghini, as the Lamborghini Huracan and Audi R8 are built on the same platform and both use the same engine. Ducati also adds some value, as it brings in a different sort of revenue and actually brings Audi’s overall mpg rating up. So that helps.
Plus, both brands are beloved in the automotive community, so keeping them around helps with Audi’s fanbase. So it isn’t just the monetary value that both brands bring, but the prestige that comes with their names and products.
Stadler seems to feel that Both Ducati and Lamborghini are here to stay and we don’t see any reason to doubt him. So rest east, Audi fans, your favorite two Italians are going to be around for quite some time.