Does Audi need to change?

Much has been said over the years about Audi not making the same kind of driver’s cars that come out of companies like BMW and Mercedes. Read any review of an Audi A4 or A5, in comparison with the equivalent BMW, and you’l read about the Audi’s lack of steering feel or proper driving dynamics. Audis will get praise for their ride comfort, good performance and Quattro all-wheel drive grip, but they always seem to lose out in terms of being driver’s cars. But is that such a bad thing after all?

2016 Audi A4
2016 Audi A4

Mercedes-Benz just released its latest C Class. During several reviews, the C Class earned rave reviews for its superb interior, wonderful ride and fantastic good looks. It seems like a baby S Class. It’s acknowledged that it isn’t as good of a driver’s car as the BMW 3 Series or Cadillac ATS, but it doesn’t matter because it doesn’t seem as if that was Mercedes intention. Mercedes intended to create a different experience to those cars, something uniquely Mercedes. So why can’t Audi do the same?

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2016 BMW 340i
2016 BMW 340i

Audi seems to make cars with some of the highest build quality on the planet, exceptional interiors, excellent performance and all-weather capability. Sure, the A4 and A5 aren’t on the same level of driver involvement as the 3 Series or 4 Series, and neither is the S5 with the M4, but do they have to be? What’s wrong with Audi’s cars being uniquely Audi. Audi’s are extremely competent, comfortable good looking and good performing cars that drive in their own specific way. But it seems as if Audi is always being compared to BMW.

Audi A3 Convertible vs BMW 2-Series Convertible

Maybe it’s Audi’s own fault, as it’s constantly making advertisements doing just that, comparing itself to BMW. But maybe it should stop. it’s okay to make cars that are unique, just like Mercedes is doing. I like that the new C Class isn’t trying to be a 3 Series clone, like the Cadillac ATS is. I like that it’s distinctly a Mercedes and that Mercedes is proud of it.  So I think Audi should do the same. Stop worrying about what BMW is doing and make good Audis. And I think we should look at Audi the same. Accept good Audis for the way they are, not the way we think they should be.

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CategoriesA5 S5
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.