Does Audi Need A Luxury GT Car?

BMW 6 Series, Mercedes-Benz SL Class, Porsche 911 and Maserati Gran Turismo. These are some of the best luxury GT cars on the planet and they all sell incredibly well. Even the Maserati sells well by Maserati standards. It’s no secret, luxury GTs sell like fireworks at Jason Pierre-Paul’s house (too soon?). But for some reason, Audi doesn’t have one.

Sure, Audi has the spectacular R8, but that’s a mid-engined supercar, not a luxury GT car. BMW and Mercedes go head to head with each new generation of the 6 Series and SL Class, respectively. People love these two cars, and it’s not hard to see why. A big luxurious cruiser that can just munch up miles at high speed in total comfort is something that all car enthusiasts desire. So do we, as Audi fans, deserve one?

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2015 Audi R8 V10 Plus
2015 Audi R8 V10 Plus

Audi has the tools, that much is not in doubt.¬†Using the shared MLB Platform, Audi could very well create a new luxury GT car, possibly an A9. It could have an updated version of the 4.0 TFSI engine, currently used in the S8 Plus, and 8-Speed automatic and, obviously, Quattro all-wheel drive. Add in all of Audi’s latest autonomous driving aids, Virtual Cockpit as standard and air suspension and this Audi luxury GT car could be a velvet punch to the BMW 6 Series and Mercedes SL Class.

It’s already been proven that outstanding GT cars can be built on shared VW platforms, with the Bentley Continental GT. If Audi were to follow the road map that the Conti GT has, it could really develop and outstanding GT car. The Audi A8 is about as rock solid and luxurious at high speed as anything else on the road, so it’s no secret that Audi knows how to make Uber-fast luxury. All Audi needs to do now is channel that focus into something equally as big as the A8, but with two fewer doors.

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2016 Audi S8 Plus - Side In Motion
2016 Audi S8 Plus

It seems somewhat crazy that Audi wouldn’t have something to compete against the 6 Series and SL Class, as they sell so unbelievably well. Audi has the tools and the skill to make something equally as competitive. Maybe it’s the ultimate plan of parent company Volkswagen to keep the Bentley Continental GT as the only VW Group GT car. But if that’s the case, the big Bentley is far too expensive to compete with the 6 Series and SL Class, as it costs over $200,000.

Audi could very well make a luxury GT car, equally as luxurious as the A8 but with the performance and power of an S8, but for far less money than the Bentley and in keeping with the price tags of its competitors. So please, Audi, pretty please give us an awesome luxury GT car with four rings and four driven wheels?

CategoriesA8 R8
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.