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BREAKING: Audi e-tron to be revealed September 17

A little while back, we learned that the Audi e-tron launch was delayed, following the announcement of then-Audi CEO Rupert Stadler’s arrest. However, its official reveal date has been…well, revealed and the Audi e-tron will launch on September 17.

On that day in San Francisco, the Audi e-tron will be revealed to the world for its global debut. San Francisco is a fitting place for the e-tron’s launch, being right next door to Silicon Valley, the tech capital of the world. Also on that day, reservations will be open for the e-tron, so customers can reserve their car before its actual release to the public.

Reservations for the Audi e-tron will run $1,000 and will be completely refundable. This is similar to the massive reveal of the Tesla Model 3 over a year ago, except for the fact that Audi will actually be able to deliver the reserved cars to the customers. With that reservation, customers will be able to track their car’s progress online and at their local dealer.

“We’re introducing a premium, customer-centric vehicle in a premium, customer-centric way,” said Scott Keogh, president of Audi of America. “With our owners and our dealers, this process allows us to offer transparency from reservation and build all the way through delivery.”

The Audi e-tron is a fully-electric SUV, as well as the brand’s first-ever fully-electric car, and it will make 496 hp and 590 lb-ft, thanks to electric motors at the front and back, making it all-wheel drive as well. Audi also claims that it will have a fully-electric range of around 248 miles and be capable of 0-60 mph in 4.5 seconds.

While it will be revealed on September 17, the Audi e-tron actually won’t hit dealerships until the first part of 2019, according to Audi. It will be the first of three all-electric cars to come from Audi by 2020. That means expect two more next year. Audi also projects 30-percent of all of its vehicle sales to be fully-electric by 2025.

We can’t wait for September 17, as that should be a very exciting reveal. We hope to be there for it and to bring you as much coverage as we possibly can. Stay tuned.

Categoriese-tron Editorial
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.