By now I’m sure you’ve heard the news that the Audi TT could be joining the Audi R8 in its last ride. Once this model generation is gone, there might not be another generation of TT. There’s rumor that both the TT and R8 could live on as electric sports cars but there’s nothing official as of yet. Though, Autocar feels as if it should live on and that we must save it from extinction.
When the first-gen Audi TT debuted, there was nothing else on the road like it, never mind in Audi’s own lineup. It was a special car that brought tons of fans to the Audi brand. Admittedly, it wasn’t brilliant to drive and was basically a Mk4 VW Golf with some fancy clothes. Still, those new clothes looked great, it had a great interior and was still fun to drive, despite not being as razor sharp as some might have liked.
But the real reason why it was so great was that it placed a good looking, fun-to-drive coupe/roadster to an affordable segment that allowed tons of customers in. So people bought the first-gen TT in droves.
With subsequent generations, the Audi TT became less and less popular. They became more upscale and prices started to creep into Porsche Boxster territory. And no customer in their right mind is going to choose a TT over a Boxster. So people stopped buying the TT and Audi took notice. Which is why the four-ringed brand isn’t planning on another generation, as the sales just aren’t there to justify another generation.
So what’s Autocar’s solution to saving the Audi TT? Buy it. Rather than buying a sensible hatchback or lame crossover, spend the same money on a TT. It doesn’t have to be a fire-spitting TT RS but any variant you can afford. The TT will never be the scalpel sharp driver that the Porsche Boxster is, nor will it ever be the purist’s machine that the Alpine A110 is. However, it’s a great overall little sports coupe/roadster with great looks and a great cabin. If you want to save the Audi TT, you’re going to have to do it with your wallet.