Audi’s Virtual Cockpit has been garnering quite a bit of attention in the passing months. Originally debuting in the new Audi TT, the Virtual Cockpit made its way into the R8 and into the Q7 and A4 as an optional extra. Recently, we spoke about how the option might be available on the facelifted Audi A3, and it turns out it will be offered as an optional extra and it will be an option on all Audi’s moving forward, regardless of size or price.
Head of Audi’s Electronics Department, Ricky Hudi, recently said “In the future, there are not so many [of our] cars that will not have it integrated, even into the smaller cars. Next year in the A3, we will also integrate the Virtual Cockpit,” He goes on to say that while many people might not option the Virtual Cockpit on lower trim A3s, they might on higher trim models “the customer who chooses the base A3 won’t choose this option. If they choose a higher engine or a higher, well-equipped car then they will choose it—no doubt. The price reduces very fast with more people using it and the Virtual Cockpit is an Audi signature now.”
This Virtual Cockpit, being that it will soon be at least optional equipment on all Audi models, will become a trademark of the Audi brand. It will be something people are instantly reminded of when they think Audi. It also puts Audi firmly ahead of competitors like Mercedes-Benz and BMW, who are just starting to tap into the benefits of using a virtual display in place of a standard gauge cluster. We said it a few weeks back, that the Virtual Cockpit was the best technology of its kind, and it’s still true. Hopefully, in a couple of years, the Virtual Cockpit becomes standard equipment on all Audis.