Audi won’t bring ‘Traffic Jam Pilot’ to U.S. market just yet

When the brand-new Audi A8 first launched, its big selling point was the fact that it was the first production car to hit the market with Level 3 autonomous driving. What is Level 3 autonomy? Well, it’s the ability for the car to completely drive itself, without the need for driver intervention at all, within certain parameters. In the case of the Audi A8, it is capable of driving at slow-ish speeds on the highway, completely on its own. This tech is what Audi calls ‘Traffic Jam Pilot’ and it won’t be coming to the U.S.

Apparently, due to the messiness of American automotive regulations, it’s too difficult for Audi to bring Traffic Jam Pilot here to the ‘States. Instead, it will focus on the German market for now.

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Jalopnik recently reached out to a representative from Audi on the subject, who said “We have chosen to focus on introducing it in Germany first as the U.S. represents more differences in federal and state regulations, infrastructure as well as potentially customer training. We are mindful of these differences and feel it is not a decision to be taken lightly and we certainly look to do this with safety a first priority. So we will continue to look to bring the functionality when we feel the market is ready and will focus on Germany at this time.”

To be honest, that makes a lot of sense. With a difference in laws between both the federal government and state governments, it would be near impossible to create a Level 3 autonomous car that complies with all regulations. So it makes sense for Audi to just say stuff it and keep the tech for Germany.

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That’s not to say that Traffic Jam Pilot will never make it across the Atlantic but there’s no plan to do so at the moment.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.