Audi Wants to “Surprise” With its Potential Formula 1 Entry

Rumors of Audi’s potential entry into Formula 1 have been swirling for months. Not only that but rumors of partnerships between Audi and existing F1 teams have been popping up as well. There was even an odd announcement that Audi was buying McLaren altogether, which was immediately denied by McLaren. However, recent news seems to suggest that Audi is entering F1, along with its VW Group sibling Porsche, and a partnership between another brand isn’t out of the question.


“We want to surprise with our motorsport projects,” said Audi’s chief development officer Oliver Hoffman during a conversation with Sport1. The main reason for Audi’s potential entry into F1 is that the FIA seems to be ready to change its rules to make its cars more efficient, with a push for further electrification.

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Hoffman touched on that a bit, speaking with Sport1.  “The FIA have made some good decisions regarding the future of Formula 1 and last season was also very interesting. But now we are focusing on the Dakar and Le Mans for the time being.”


Sport1 also indicated that Audi still has an interest in buying a stake in McLaren, both for its on-road supercar tech and its Formula 1 know-how. How much of a stake Audi is willing to buy, or how much of a stake McLaren is willing to sell, is still up in the air. The initial Autocar story from November said that Audi bought the whole company, so I guess such an acquisition isn’t off the table. However, there’s no evidence that such a deal will happen just yet.

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Until then, Audi Sport will focus most of its energy on Dakar and Le Mans. “The Dakar makes sense for us as a brand because of the innovative and progressive drive concept. We drive long distances through the desert with electric motors and an energy converter (two-litre four-cylinder turbo from DTM).” said Hoffman.


“From 2023 we will also be competing again at Le Mans (with an LMDh prototype in the Hypercar class). We will see what else comes in the future.”


[Source: Sport1]
CategoriesAudi Sport
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.