The 2009 Volkswagen Jetta TDI and the 2010 Audi A3 TDI had won the Green Car of the Year award in their respective years. Well that’s awkward now.
I don’t know if you’ve heard, but I think Volkswagen got into trouble with its diesel engines recently. Apparently they weren’t as clean as Volkswagen claimed they were and apparently Volkswagen intentionally lied. This doesn’t look good on the GCOTY committee now, does it? No, it looks bad. And the GCOTY committee doesn’t like looking bad, so they’ve decided to take the awards back.
This hurts VW and Audi, regardless of what either company might say. It might seem like a small and meaningless award, but it does remove an accolade and image both brands have tried incredibly hard to attain. Or maybe they didn’t work so hard and maybe just lied their way through, but you get the point. However, Audi of America President Scott Keogh is helping Audi hold its head high by saying in a statement, “Audi has won hundreds of races and thousands of awards throughout its history. But we only want to win fair and square. Therefore, in light of recent developments, we believe the only right thing to do is to return this important recognition of environmental stewardship.”
That may sound like typical corporate smoke-blowing, but it’s the right thing to say. It keeps Audi dignified while admitted fault. It proves that Audi is aware of its wrongdoing and is ready to face the consequences.
The most recent winner of the award was the BMW i3. So maybe Audi might be able to redeem itself if the A3 e-tron could compete for the award this year and possibly the e-tron Quattro (or Audi Q6) when it finally debuts. Audi does have some impressive green technology in the works so it’s on the right path to righting this massive wrong.