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Audi USA Sales Down By 35% In Q2 2020 Due To Coronavirus Pandemic

As with virtually every automaker out there, Audi has to endure a major drop in customer demand due to the COVID-19 crisis. The sales numbers in the United States for Q2 2020 are out, and they’re not exactly pretty. With the exception of the Q3, every single model suffered a double-digit decrease, with the A7 Sportback suffering from the biggest drop percentage-wise compared to Q2 2019, at -57%.

A 12,873% growth for the Q3 seems impressive at a first glance, but Audi moved only 34 units in the second quarter of last year, so there was plenty of room for the compact crossover to grow in terms of sales. Overall, sales of all Audi models in Q2 2020 were down by 35% to just 34,843 units as the global coronavirus pandemic continued to take its toll on car demand.

Looking at the year to date performance isn’t any better as deliveries have dropped by 25% to 76,210 units compared to the first two quarters of 2019. Certified pre-owned sales were also impacted by the pandemic, but not to the same extent as they were down by only 6.7% to 28,660 vehicles. It seems highly unlikely Audi USA will bounce back in the remaining months of the year and recuperate the lost sales, but the Q5 facelift should at least help lure in more buyers into showrooms.

The Q5 is by far the most successful model sold by Audi in North America, accumulating 18,031 sales year to date. That’s down by a whopping 44% compared to the first two quarters of last year when the Four Rings sold 32,046 units. A sleeker Q5 Sportback could help the company generate some extra sales, but the new addition to the “Q” family won’t be revealed until towards the end of the year. That means it’s likely to go on sale at some point in 2021, with US availability yet to be determined.

It would make sense for Audi to sell the Q5 Sportback in North America seeing as how it’ll likely be made at the same Puebla factory in Mexico where the regular Q5 is assembled.

Adrian Padeanu

Long-time fan of the fabled Four Rings.